CCJM Business Consulting Blog

Finding Your Social Media Sweet Spot: A Guide for Small Business Owners In the fast-paced world of social media, it's easy for small business owners to feel overwhelmed. You know you need to be active, but what should you post? One day you're a salesperson, the next a storyteller, and the day after a community manager. This constant juggling act often leads to an inconsistent feed that’s heavy on sales pitches and light on connection. The secret to breaking this cycle isn't posting more; it's posting with purpose. By achieving the right balance in your content, you can create a social media presence that not only attracts followers but also converts them into loyal customers. The most effective way to do this is by using a content pillar strategy. What Are Content Pillars and Why Do They Matter? Content pillars are the core topics or themes you talk about in your marketing. Think of them as the foundation of your content house. Instead of randomly deciding what to post ...

While a busy social media feed might look impressive, it's crucial to ask: are those likes and shares actually translating into growth, donations, or ticket sales? The data is clear: not all content is created equal. While regular social media posts have their place for visibility, website blogs and dedicated Facebook Events are the true workhorses for driving measurable results. They provide the actionable data and long-term value that single posts simply can't match. Let's break down why these two formats deserve more of your attention and how to leverage them for real impact. The Unseen Power of a Business Blog A social media post has a fleeting lifespan—hours, if you're lucky. A blog post, however, is an asset that works for you 24/7, for months and even years to come. It's the difference between renting an audience on social media and owning a platform on your website. Blogs outperform on key metrics that matter: Organic Search Traffic: Your blog is an SEO e...