CCJM Business Consulting Blog

Photo source: https://pixabay.com/users/startupstockphotos-690514/ Unlocking enhanced visibility, driving strategic growth, and building a powerful brand all begin with a thoughtfully designed marketing strategy. A strategic marketing strategy is a roadmap that outlines the specific actions and tactics you'll use to achieve your business goals. It's not just about promoting your products or services; rather, it's about understanding your target audience, their needs and desires, and positioning your business in a way that resonates with them. Without a well defined strategy, your marketing efforts might be disjointed and ineffective, leading to wasted resources and missed opportunities. A strategic marketing plan will not only help you reach your target audience but also establish a consistent customer base and drive exponential business growth. Let's explore why planning a marketing strategy is essential for the success of your small business. Better Visibility: One of...

The Power of Business Planning  The best businesses don’t just happen; they are meticulously planned, developed and executed.  When running a business, it’s easy to get caught up in the day-to-day operations. But taking the time to create a comprehensive business plan is an essential element of success. A well-thought-out business plan can be the difference between achieving your goals and falling short. Here are three reasons why business owners should always make time for business planning.  Reason #1: Establishing Clear Goals  Having clear goals and objectives for your business is the first step in creating a successful plan. By establishing long-term and short-term goals that are both achievable and measurable, you can ensure that everyone involved in your company is working towards the same end goal. It also helps to define specific deadlines for reaching those goals, giving everyone involved motivation to work harder and smarter.  Reason #2: Managing Resou...

s et yourself up for a great september start! When you run a small business, it's essential to plan ahead as much as possible. This is because you likely don't have the same resources as a larger company, so you need to be more strategic in how you use them. By planning months or even years ahead, you can ensure that your business is on track to reach its goals and objectives. You'll also be able to avoid potential pitfalls by anticipating any problems that may arise.  Finally, planning ahead will help you stay organised and focused, which is crucial when running a small business.  Running a small business is hard work and it can be unpredictable at times.  If you don't plan ahead you can easily find yourself overwhelmed and struggling to keep up.  By planning months in advance you can make sure you have enough time to do everything you need to do, without feeling rushed.  This will help reduce stress and allow you to focus on your business.  Additionally, ...

The excitement of a new month is real! Not only the hope of a new and fresh start or new wind of business project but also - here in the UK  - a glimpse of the light at the end of the tunnel of lockdown 3.0. Embracing the momentum of excitement and hope is real but all serious business projects need careful evaluation and planning. Just like in sports, you should not rush into things! Preparation is the first stage of any business project whether it is a launch or a growth. So count to 3 and read this!  Mistake #1 - rushing into business projects   without a strategy, planning or clear business goals. This is exactly what we help our clients with with our 1:1 Strategy sessions. We evaluate the business' strenghts and weaknesses (SWOT analysis) We outline clearly key steps needed to take to reach business goals (planning) We also share and make recommendations for specific business systems and tools  This is clearly laid out in a strategi...