Reshaping your business with Strategic Innovation Providing more value than anyone else, looking for ways to deliver more, new, better is simply not enough anymore to stay ahead of the competition. Now you need to be always one step ahead! Combine competitive edge + advertising => you might well be on your way to SUCCESS! Here are a few questions you can ask yourself & your team for Strategic Innovation: What people need that they don't even know they need? What business are you REALLY IN ??? Why are we really successful? Who are customers really? What are they really buying ?? more than just the products/services (community? legacy? an identity?...) What identity do you want your clients to associate you to your business ? Who do they become by doing business with you ? How do you differentiate yourself Don't be afraid to change the rules of the game. Create a trend. Be a leader who is ahead of a trend or at least on the trend (be the first,