CCJM Business Consulting Blog

While a busy social media feed might look impressive, it's crucial to ask: are those likes and shares actually translating into growth, donations, or ticket sales? The data is clear: not all content is created equal. While regular social media posts have their place for visibility, website blogs and dedicated Facebook Events are the true workhorses for driving measurable results. They provide the actionable data and long-term value that single posts simply can't match. Let's break down why these two formats deserve more of your attention and how to leverage them for real impact. The Unseen Power of a Business Blog A social media post has a fleeting lifespan—hours, if you're lucky. A blog post, however, is an asset that works for you 24/7, for months and even years to come. It's the difference between renting an audience on social media and owning a platform on your website. Blogs outperform on key metrics that matter: Organic Search Traffic: Your blog is an SEO e...

Here are some CCJMConsulting business event preparation tips: Ok so you’ve done all the hard core event preparation: event content, invitation, logistics, market...now for the D Day of your event...remember to: 1/go with the flow 2/stay real 3/connect with your audience they love questions and to participate 4/most of all enjoy sharing your craft and skills! 5/Video it or live stream (Get everyone’s permission first) *Last minute Event Invitations* Nowadays people a very much last minute.com therefore you still have time to invite few more people just before your event: Contact one by one *personally* (NOT just sharing a link !!!!)  people who have expressed interest in your craft / work in the past.   Send them a *personal message (invitation)* *Event mindset* 1/Don’t focus on making money or covering event cost especially if the event is one of your first few ones ! 2/see this as a business investment: you are getting a chance to get out there and talk to ‘warm leads’ a...